Peter Crouch ‘joke’ becomes sell-out canned beer
BrewDog have brought Peter Crouch’s dream beer to life… and it has become a sell-out hit.
The former Premier League striker wanted to combine a lager and stout – to call it Laout.
The Scottish brewer created that beer and canned it, with the first batch selling out almost immediately.
Speaking about his dream drink coming to life, Peter Crouch said: “This started as a little joke on our podcast but it’s become something special. Our dreams have become a reality, thanks to BrewDog
“It’s the marriage you didn’t know you needed half lager and half stout. The Laout is born. Be parched no more”.
Lauren Carrol, Director of Brand & Marketing at BrewDog, said: “Crouchy spoke, we listened. Laout is not your typical combination, but BrewDog is not your typical Brewery. Our experts (aka the Beer Wizard and his colleagues) analysed what Crouchy loves about the Laout and we think they’ve come up with a beer which ticks all those boxes.”