Vita Coco launches RTD canned juice
Vita Coco has released its first ready-to-drink juice that will be packaged in 16.9-ounce aluminium cans.
Vita Coco Coconut Juice will be available in two distinct flavours: mango and original with pulp.
Chief marketing officer at New York for Vita Coco, Jane Prior, commented: “Coconut juice propels us into a new category while allowing us to bring the power of coconuts to new consumers.
“A sweeter canned option of our hydrating and nutritious coconut water expands our consumption occasions by offering refreshing, bold flavours that pack the biggest taste bud punch.”
Vita Coco also recently announced a collaboration with Diageo to launch a new canned cocktail line.
Called Vita Coco Spiked with Captain Morgan, the spirits-based line will be available in three offerings, all starting with a perfectly balanced blend of iconic Captain Morgan Caribbean white rum and Vita Coco’s refreshing-tasting coconut water.
The flavours on offer are: Pina Colada, Strawberry Daiquiri and Lime Mojito.