Hard Rock expands canned cocktails to UK
Hard Rock International has expanded its canned cocktails range to the UK.
Earlier this year, the company announced a partnership with Stewart’s Enterprises, Inc to launch ready-to-drink beverages.
“Hard Rock was born in London so it’s with great pride that we expand our ready-to-drink cocktails with the first international taste in our hometown,” said Kimberly Manna, the Senior Vice President of Retail and Licensing for Hard Rock International. “We’re excited to continue extending our brand and helping fans around the globe to enjoy at home. We were inspired by the world’s most loved cocktails and expertly blended them so that our customers can enjoy bartender-like quality, no matter what the venue.”
Hard Rock Expert Cocktails: Piña Colada, Mojito and Passion Fruit Martini (5% ABV) are now available for purchase in the U.K. Expanded international distribution in 2022 includes launches in Greece, Cyprus, Malta, Switzerland, Ireland, Germany, Poland, Spain, Portugal, France, Canada, Mexico, Japan, Taiwan, South Korea and Australia.