OTS Holdings launches SPAM-style canned vegan meat
OTS Holdings announced its plans to enter the global market with its plant-based protein products with the launch of a SPAM-style canned vegan meat.
OTS is one of Singapore’s largest food producers, exporting 40% of its products to Asia, Europe, and other countries.
The company’s plant-based brand ANEW will focus on ready-to-eat products that “push the frontiers of food innovation with a taste of heritage,” this will include canned products.
ANEW’s plant-based canned meat is the result of two years of research and is made from wheat, soy protein, vegetable juice, and Eucheuma Seaweed.
It is not the first vegan SPAM-style product. OmniFood revealed a product in 2020 and that became an instant success.
It is now sold in McDonald’s China as well as across Asia, the US and Europe.
“Singapore is our first launch site, but we’re eyeing the global market as plant-based alternatives become a growing part of consumers’ diet worldwide,” says marketing manager Shiya Ong.
“We welcome distribution partners globally as we expect to sell to more than 40 countries.”