Budweiser has launched limited edition aluminium packaging ahead of the 2022 World Cup in Qatar.

The beer brand is the official beer sponsor to the FIFA World Cup.

Special red and gold packaging, with the World Cup trophy on it, has been launched to also mark the US Men’s National Team making their first appearance at the tournament since 2014.

The aluminium bottles and cans will be available across the United States until the end of the year.

Each bottle and can has a QR code, linking to a special Budweiser FIFA World Cup website where consumers will have the opportunity to access content, including the chance to score prizes and enter to win the experience of a lifetime: a trip to the FIFA World Cup Finals game.   

Consumers can enter for a chance to win an all-expense paid trip to the FIFA World Cup by heading over to us.budwesier.com/fwc22 for a chance to win. Consumers also can access exclusive FIFA World Cup content by scanning the QR code on the Budweiser limited edition cans or bottles.