Steel Reserve adds Orange Soda flavour to line-up
Steel Reserve Alloy Series has launched a new Orange Soda flavour to its line-up.
The new canned beverage is slated to hit retailers nationwide starting next week, replacing the Tangerine variety in the Alloy Series.
“If you love orange soda, this flavour will be incredibly familiar. Consumers often describe Steel Reserve Alloy Series as a soda with alcohol, which inspired this new flavour,” says Rachel Rogers, associate marketing manager for Steel Reserve.
“There’s been a lot of blurring of lines and non-alcohol inspiration in the category, and we knew this is something that would attract our drinkers.”
The 8% alcohol-by-volume Steel Reserve Orange Soda will be sold in 16- and 24-ounce single cans, joining Hard Pineapple, Spiked Blue Razz, BLK Berry, Spiked Watermelon and Spiked Strawberry Burst in the Alloy Series lineup.
Steel Reserve and its corps of flavourful, high-ABV malt beverages is a key pillar of Molson Coors Beverage Company’s economy beer portfolio.
Its popular Alloy Series was joined last year by its 10%-ABV Tiki Series, an offering that appeals to drinkers who want a flavourful beverage at home or the go.
“This is a segment with loads of potential, and Spiked Orange Soda is one of the most exciting launches we’ve had in a while,” Rogers says. “We’re excited for people to try it.”