Truly Hard Seltzer announced the rollout of a sweeping product ‘optimisation’ of its entire portfolio, adding real fruit juice to flavoured canned beverages. 

With more than 30 unique flavours, Truly says it now has more flavours with real fruit juice than any other hard seltzer on the market. 

Optimised over a year-long research and development process to increase sessionability for a cleaner, more refreshing taste profile, Truly original mix packs including Citrus, Berry, and Tropical made with real fruit juice are rolling out now.

“Truly fans crave easy-drinking hard seltzers to match the flavorful lives they live,” says Matt Withington, Sr. Director of Marketing, Truly Hard Seltzer. 

“To capture the flavor optimization, we wanted to highlight Truly bursting with real fruit juice in a bold – and yes – buzzy way.”

Truly original mix packs now made with real fruit juice from concentrate (Citrus, Berry, and Tropical) have a hint of flavour, an all-new look, and new flavours rolling out now including Watermelon Breeze and Strawberry Lime. 

“Constantly innovating, we’ve proven that hard seltzer drinkers react favorably to product improvements,” says Lesya Lysyj, Chief Marketing Officer, Boston Beer Company. 

“With this rollout of even better-tasting flavours, we’re reminding consumers why they came to hard seltzers in the first place – for a refreshing, easy drinking, variety-filled and fun experience that few other alcoholic beverages can provide.”