The European tube manufacturers association – etma – runs a competition every year to award the best tubes.

The winners demonstrate the numerous possibilities of the tube to offer convincing packaging solutions in all kinds of end-use markets. They convincingly show the high quality standards of the tube industry and the innovativeness and creativity of etma’s member companies.

A top-class jury from the ranks of the member companies votes for the best tubes in each of the five categories: Aluminium Tube, Plastic Tube, Laminate Tube, Prototype and (since 2019) Sustainability.

The Jury voted for the Chanel N°5 tubes which are produced by Tubex Aluminium Tubes as winner in the aluminium tubes category.

To mark 100 years of Chanel N°5, the legendary brand launched a limited edition of beauty products in very special packaging. The Chanel Factory 5 Collection presented its gels and lotions in functional containers like oil cans and paint pots, each printed with the iconic black-and-white design. This elegant fusion of luxury and utility showed how a single perfume can turn everyday materials into something much more glamorous.

The winning tubes of TUBEX Aluminium Tubes are part of this timeless collection.

The tubes were chosen by Chanel as packaging for La Crème Corps (150 ml and 20 ml) and Le Gel Douche (20 ml). All three tubes featured a matt finish across the tube body and shoulder and a white octagonal cap.

They were styled to resemble the tubes of paint you would normally find in a typical art supplies store, with the smaller tubes presented as a set in a chic monochrome box.