Consumers choosing metal packaging despite cost of living worries
Metal packaging giant, Eviosys, celebrates its first year as an independent group.
After 12 months of accelerated transformation putting sustainability first, the European leader surveyed 2000 Europeans in the UK, France, Germany and Spain to get the latest information on consumer priorities in this time of economic uncertainty.
The survey confirms that 72% of consumers will not trade off sustainability even as inflation worries loom.
The new data shows that despite the rising cost of living, many western Europeans (61%) would still consider paying more for sustainably packaged products.
Consumers are already changing their behaviours, with 72% saying they won’t compromise on sustainability and 38% planning a smaller Christmas. Metal packaging, fully recyclable, helps consumers on both cost of living and environmental fronts.
The demand for sustainable alternatives
70% of Europeans said they cared about the type of packaging available to them, and as education around sustainability grows, demand for circular packaging options will rapidly increase.
Taking actions to propose even more sustainable metal packaging solutions, Eviosys unveiled its new ESG program, Preserve Together. Preserve Together outlines ambitious plans to reduce the carbon footprint of products in scopes 1 and 2 by 20% by 2027 (compared to 2020), on the way to Net Zero by 2050.
Cost of living worries
A quarter of people (28%) think buying canned food is an effective way to save money and 40% say they will buy more tinned food to help weather the cost-of-living crisis. As food cans can be stored longer, they allow for more flexible meal organisation avoiding food waste, which both preserves our planet and consumers’ budget. Without the need for refrigeration, choosing canned food also helps the full supply chain to save on energy.
Olivier Aubry, Chief Commercial Officer, Eviosys said: “This survey confirms Eviosys is making the right choices by investing in sustainability, transforming our company to lead by example, with the dedication of all Eviosys employees but also in partnership with our customers and suppliers. Consumers are not abandoning their stances on plastic pollution, climate change and the environment.”