Beer banned from World Cup stadiums
Beer has reportedly been banned at all stadiums in Qatar for the World Cup after the hosts are said to have put pressure on FIFA.
The sale of alcohol is strictly controlled in Qatar, but had been allowed in fan zones outside stadiums.
Budweiser, one of FIFA’s biggest sponsors, was told last weekend that it had to move all of its alcohol stalls so they are less prominent.
However, now it has been reported there is a total ban on alcohol sales at stadiums.
Reports on Thursday night said discussions were ongoing between FIFA and Budweiser. If it was denied the opportunity to sell beer, or have any visibility, then FIFA may be in breach of its multi-million dollar agreement.
In response to the request to move its outlets, Budweiser owner AB InBev told Sky News: “AB InBev was informed on 12 November and are working with Fifa to relocate the concession outlets to locations as directed.
“We are working with Fifa to bring the best possible experience to the fans. Our focus is on delivering the best possible consumer experience under the new circumstances.”
AB InBev is yet to comment on the latest report that alcohol sales will be banned.