Ulf Segerström has been appointed as CFO and will be part of building a European packaging group.

Segerström is a senior CFO with long experience from working in complex international groups with finance teams in multiple countries.

During his career, he has worked for Fristads Kansas Group, Hemtex, and Milko. In Fristads Kansas he built up a small and efficient central team for the international group.

“Ulf is a senior leader with a pleasant personality. He is simple and clear in his communication and is always focusing on the business. He is another cornerstone in building a leading packaging group. I’m very pleased that he is joining our HQ team in Ulricehamn, he will be a great support to our businesses,” said Anders Davidsson, acting CEO Emballator, chairman of the Emballator board and CEO of Herenco Holding.

Segerström will be based in the Emballator headquarters in Ulricehamn and report to the new Emballator Group CEO, Kent Viitanen.

Segerström said: “I’m looking forward to becoming a part of Emballator and working with the different businesses. I hope to contribute to improvements in all aspects and develop Emballator.”

Segerström will be starting his role in March 2023.