Bud Light and Top Rank expand partnership
Bud Light and boxing promoters Top Rank have announced an expansion of its wide-ranging sponsorship.
The new deal will see the #1 selling beer brand in the US continue as the official beer sponsor and now become the exclusive hard seltzer sponsor of the global leader in boxing promotions.
New elements featured in Bud Light’s sponsorship include the creation of a custom ringside seating area for distinguished guests, brand integrations throughout domestic Top Rank ESPN broadcasts, elevated social media content opportunities, and much more.
As the official beer and seltzer sponsor, Bud Light branding will show-up at some of the most highly-anticipated boxing events in 2023, featuring some of the sport’s biggest names and brightest stars from Top Rank’s elite talent roster.
“Top Rank and Bud Light are dynamic, fan-centric brands and we’re excited to bolster our relationship heading into 2023,” said Top Rank Chief Revenue Officer Brian Kelly.
“From activating around boxing’s preeminent events to creating bespoke content and unique experiences people want to be at, this collaboration will continue to elevate the sport to the centre of entertainment and culture.”
“Bud Light has become the beer and seltzer choice for 21+ sports fans and we’re extremely excited to continue our partnership with Top Rank,” said Daniel Blake, Group Vice President of Mainstream Brands at Anheuser-Busch.
“Boxing continues to have one of the most engaged fanbases in the world and we look forward to continuing to bring fans closer to the sport they love as Bud Light deepens its commitment to the sport in 2023.”