Vizzy Hard Seltzer gets packaging refresh in 2023
Vizzy Hard Seltzer is shaking up its look and lineup in 2023, realigning its portfolio to draw in more consumers at retail.
“We know consumers love Vizzy’s vibrant dual flavors, so we saw a natural opportunity to give each pack its own vibe,” says Liz Cramton, Molson Coors’ director of marketing for hard seltzers.
“We’ve got a great foundation of core flavors, and we’re building on them even more.”
Vizzy’s new look includes reshuffling the flavours in its two primary variety packs, so each pack has a distinct vibe. Its new orange Vibrantly Tropical pack features Pineapple Mango, Papaya Passionfruit, Blueberry Pomegranate and Strawberry Kiwi.
The bright blue Refreshingly Berry pack, meanwhile, includes Blackberry Lemon, Black Cherry Lime, Watermelon Strawberry and Raspberry Tangerine.
“Vibrantly Tropical is like a vacation in a can, bringing island vibes whenever you need it. Refreshingly Berry is great for hanging out on the patio during the day or the rooftop by night,” Cramton says.
Also getting an update are Vizzy’s lemonade variety pack – renamed Tangy Lemonade and featuring bright yellow packaging – and its mimosa pack, now branded with magenta packaging as Sparkling Mimosa.
“We wanted each pack to stand out on shelves so when consumers go to shop, they instinctively know a Vizzy pack when they see it,” Cramton says.
Vizzy made a splash with its debut in 2020, boasting bold flavours and bright-orange packaging that set it apart from what at the time was a sea of white in the booming hard seltzer segment. And the brand sees its dual flavour offerings as a differentiator, as more consumers seek out unique hard seltzers, Cramton says.