Molson Coors launches zero-proof canned coktail
Molson Coors Beverage Company has launched Roxie, a zero-proof canned cocktail released for Dry January.
Inspired by craft cocktails with a twist, Roxie is packed with flavour but without the booze. The launch of Roxie is Molson Coors’ latest venture in the beyond beer space and marks their first-ever direct-to-consumer line of zero-proof cocktails.
“Roxie is the brand that empowers people to be a part of the moment, celebrating the choice to drink and not drink alcohol,” says Jamie Wideman, Vice President of Innovation at Molson Coors Beverage Company.
“That’s where Roxie shines, it packs layers of flavourful complexity, delivering a line of zero-proof cocktails built for those who want to moderate their drinking, abstain or simply sip on something fantastic.”
Roxie comes in three premium crafted flavours meant to be enjoyed straight from the can, on the rocks, or if you want to be fancy, dressed up with your favourite garnish. With flavours as alluring as these, you won’t believe they’re zero-proof!
The flavours launched are:
- Ripe with Passionfruit
- Forbidden Pineapple
- Lost in Mango