The Yuengling Company announced a partnership with Keep Texas Beautiful (KTB)—a nonprofit Texas organisation that inspires and equips Texans to keep their communities clean and beautiful.  

As part of the partnership, Yuengling is donating $1 per Yuengling Traditional Lager case sold, up to $50,000, to KTB. 

The partnership comes as part of the family-owned brewery’s dedication to giving back to Texas—the latest state to be brewing Yuengling’s 194-year-old iconic portfolio of beer.

Now through March 2023, Texans will see special promotional packaging on 12-pack, 12-ounce cans of Yuengling Lager throughout Texas. 

Emblazoned with the Lone Star State’s symbol, each can will feature a unique QR code. When scanned, consumers will learn more about Keep Texas Beautiful, a Yuengling Clean-up Day, and how to make a donation. 

“As a family-owned and operated company from Pennsylvania, we are proud to brew Yuengling in Texas and more so, give back to Texas,” said Debbie Yuengling, Employee Engagement & Culture Manager and 6th generation family member, D.G. Yuengling & Son, Inc. 

“As America’s Oldest Brewery, our commitment to having a beer for every taste on every occasion reflects our love of bringing people together and making a positive impact on our communities. 

“That is why today, we are honoured to work alongside Keep Texas Beautiful and give back to the state and people that embody the meaning of community.”