Franklin & Sons cooperate with Canpack
UK soft drinks company Franklin & Sons have recently cooperated with Canpack to introduce a 150ml aluminium can size for its latest tonic water lines.
Since 1886, Franklin & Sons have been creating a remarkable range of premium tonics, softs, and sodas, that combine natural flavours with premium ingredients. Its drinks never include preservatives or sweeteners, but only natural botanical and citrus flavours, and the finest cinchona bark extract.
These new single-serve tonic water lines are set to showcase the company’s natural ingredients to an audience placing a premium on sustainability in a convenient format when making purchasing decisions.
With consumers gravitating towards recyclable products, it’s important for brands to convey that message, while also creating a memorable experience. The metal can, infinitely recyclable, is the natural companion for this sustainable experience.
“At Franklin and Sons, every serve is an opportunity for a drink to be elevated by natural flavours and premium ingredients,” explains Tom Singleton, business director at Franklin & Sons. “We use our experience and heritage to craft tonics, softs, and sodas that are remarkable, and turn ordinary moments into extraordinary ones.”
“This vision proved to be a natural fit with Canpack’s approach to packaging,” adds Canpack’s Stephen McAneny, group commercial officer. “For us, too a can is not just a can, it’s a catalyst, offering chances to stimulate the senses and speak volumes about the promise and experience of its quality contents.”