Global hard seltzer market to reach $38.66bn by 2028

White Claw

The global hard seltzer market was valued at $9.05 billion in 2021, and it is expected to attain a value of $38.66 billion by 2028, at a CAGR of 23.05%, according to a new report.

In the last few years, the global hard seltzer market has witnessed a significant boost in the demand for hard seltzer. As per analysts working for SkyQuest Technology Consulting, the demand for the product is driven by numerous factors. 

First, people are becoming more health conscious and are looking for alternatives to sugary drinks. 

Second, hard seltzer is a light and refreshing option that can be enjoyed on any occasion. 

Third, hard seltzer is easy to transport and store, making it a convenient option for busy people. fourth, hard seltzer has a relatively low alcohol content, making it a safe option for people who want to enjoy a drink without getting drunk.

As per latest study published by Centre for Disease Control and Prevention, around 52% of the Americans are looking to cut down the consumption of alcohol due to various factors. For one, excessive alcohol consumption can lead to health problems like liver disease and cancer. 

It can also impair judgment and increase the risk of accidents. Additionally, alcohol consumption is often a trigger for other health issues like obesity and diabetes. 

So, by reducing alcohol consumption, people are not only improving their own health, but also helping to reduce the burden on the healthcare system. 

Wherein, hard seltzer is seen as a healthier alternative to alcoholic drinks because it generally contains fewer calories and less sugar. As result, the hard seltzer market has started witnessing favourable impact on the overall demand coming from the North America and Europe.

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