Metal cans demand fuelling beer packaging market growth
The beer packaging market is estimated to grow at a CAGR of 2.74% between 2022 and 2027, the size of the market is forecast to increase by $2,031.4 million.
The growth of the market depends on serval factors, including the growth of online retailing, increased use of PET bottles for beer packaging, and the growing demand for metal cans from the craft beer industry.
Technavio categorises the global beer packaging market as a part of the global metal and glass containers market within the overall global containers and packaging market.
The global metal and glass containers market includes products of metal, glass, or plastic containers, including corks and caps.
The growing demand for metal cans from the craft beer industry is notably driving the market growth, although factors such as environmental concerns associated with cans and glass bottles used in beer packaging may impede the market growth.
Their researchers analysed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Aluminium cans are used extensively for alcoholic beverages, especially beer, which is one of the most commonly consumed alcoholic beverages worldwide.
Metal cans provide certain advantages over other materials in packaging alcoholic beverages such as beer.
For example, metal cans are able to block out light and oxygen, both of which can react with the beer and have an undesirable effect on its chemical properties, such as the generation of a foul aroma.
In addition, less material is required to manufacture around five packs of cans compared with bottles.
These factors contribute to the increase in demand for metal cans in the beer industry.
In the US, the share of canned beer increased by more than 5.14% in 2022 compared with 2017. The total amount of canned beer consumed in 2022 accounted for over 55% of the total packaged beer consumed.
Even craft breweries such as Australian Brewery in Australia are experimenting with canned beer. Thus, the increasing share of canned packaging is expected to drive the growth of the global market during the forecast period.