Anheuser-Busch gives NÜTRL Vodka Seltzer first national campaign

NÜTRL Vodka Seltzer – the #2 spirits-based seltzer brand on the market – has announced its first national campaign “NÜTRL. The One with the Umlaut” featuring actress and Saturday Night Live star Chloe Fineman.

The campaign serves as an introduction to NÜTRL’s quirky personality and heroes the brand’s superior, light and refreshing taste.

Made with vodka, seltzer and real juice, NÜTRL is purposeful about every ingredient and aspect of the brand, which is why Fineman’s character Günter – who is obsessed with great taste and intentional choices – has made it her mission to introduce the world to this delicious spirits-based seltzer. 

Throughout the campaign, Günter appears in sleek, monochromatic looks with simple pops of colour, paying homage to NÜTRL’s real fruit flavours and distinct, uncomplicated aesthetic.

 “I was very intrigued when NÜTRL came to me and asked to help develop their new spokesperson,” says Fineman. 

“I had a ton of fun working with the team to bring to life this wacky yet instantly lovable vodka seltzer enthusiast who appreciates the finer things in life and knows what it takes to make a quality drink.”

This new creative campaign was developed in partnership with The Martin Agency and highlights how everything about NÜTRL is in service to delivering a quality, great-tasting spirits-based seltzer. 

Chloe and her writing partner, Casey Thomas Brown, also contributed to the spots, helping to deliver a blend of rehearsed and ad-libbed dialogue with NÜTRL’s superior taste and refreshingly simple recipe at the forefront of the narrative. 

“It’s no secret that consumers are moving away from over-engineered and over-complicated products, but instead are prioritising quality and taste,” says Marisa Siegel, VP of Marketing for NÜTRL Vodka Seltzer. “’NÜTRL. The One with the Umlaut.’ campaign perfectly encapsulates the confident simplicity of NÜTRL and the inherent quality you get from its real ingredients, all while showing off the brand’s tongue-in-cheek personality.” 

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