Coca-Cola Japan launches Jack Daniel’s canned cocktails
Coca-Cola Japan is launching ready mixed Jack Daniel’s and Coke canned cocktails.
Jack Daniel’s & Coca‑Cola RTD, inspired by the classic bar cocktail, will be made with Jack Daniel’s Tennessee Whiskey and Coca‑Cola.
The beverage was initially launched in Mexico in late 2022, after being announced midway through the year.
Now it will be brought to the Japanese market from April 10 and is priced at 210 yen.
Standing boldly in front of the kanji characters for “birth” (誕生), the Jack Daniel’s & Coca-Cola asserts that it’s not only born, but that it was “born ready,” and promises “the perfect flavor, born of the meeting between these two.”
“We keep consumers at the centre of everything we do as we continue to develop our portfolio as a total beverage company, and that includes new products with our iconic Coca‑Cola brand,” said James Quincey, Chairman and CEO of The Coca‑Cola Company, at the time of the initial announcement in 2022.
“We are excited about our new relationship with Brown-Forman and look forward to the introduction of Jack Daniel’s & Coca‑Cola.”