Jim Beam and Boston Beer target new audience with RTD cans
Jim Beam has announced the launch of new ready-to-drink beverages available in four flavours. Jim Beam Kentucky Coolers are made in partnership with The Boston Beer Company.
To meet the demand from RTD drinkers seeking a beverage full in flavour but with a lighter profile and smooth finish, Jim Beam and The Boston Beer Company developed these flavours suitable for anyone who enjoys the convenience of canned cocktails. Kentucky Coolers are now available nationwide in four flavours:
- Strawberry Punch: Bright, lightly sweet strawberry punch with hints of mixed berry and bourbon
- Black Cherry Lemonade: Crisp sour lemonade balanced with sweet, fresh muddled cherry. A light bourbon taste lingers behind the initial flavors of lemonade and cherry
- Sweet Tea Lemonade: Bright, fresh, zesty lemonade and refreshing nostalgic sweet tea with a light bourbon taste
- Citrus Punch: Fruity citrus punch with notes of mango, orange, grapefruit and lime for a sweet and refreshing taste complimented with light bourbon notes
“Jim Beam has always aimed to offer consumers the perfect occasion to bring people together. We wanted to infuse this spirit into Jim Beam Kentucky Coolers,” says Heather Boyd, Beam Suntory Managing Director of RTDs, North America.
“We recognise that in these moments of connection with family and friends, consumers are more frequently reaching for the convenience of canned-cocktails and RTDs but know there are gaps in the current flavour profile offerings in the category.
“We are proud to have created a product that directly addresses what consumers are looking for in the RTD market – a full flavoured beverage at 120 calories. With the launch of Kentucky Coolers, we are looking forward to bringing the powerful connecting force of cracking open a crisp and cool beverage with friends to all.”
In partnership with Boston Beer Company, Jim Beam Kentucky Coolers hopes to bring a new twist to the typical ready-to-drink category. Consumers can find them in a variety of 12-packs, 6-packs and single cans and are now available nationwide.
