Molson Coors and Coca-Cola collaborate on canned hard tea
Molson Coors Beverage Company will launch Peace Hard Tea through its relationship with The Coca-Cola Company.
Peace Hard Tea is inspired by Peace Tea, The Coca-Cola Company-owned iced tea beverage.
Peace Hard Tea, a non-carbonated, 5% alcohol-by-volume beverage, is slated to hit shelves around Labor Day.
It will be sold in convenience stores in 24-ounce single cans in three flavours: More Peace More Lemon (lemon tea), Freedom of Peach (peach tea), and Really Really Razzy (raspberry tea).
Amanda Devore, Molson Coors’ marketing director for innovation, said: “Peace Hard Tea comes with a distinct point of view, amazing flavours and incredible branding to build something new and exciting in the alcohol aisle.
“The hard tea category continues to grow double digits year over year, and we think there’s a huge opportunity,” Devore says. “And people love this brand. It has an edge and a really loyal fanbase.”
Molson Coors and The Coca-Cola Company have quickly established a track record of success when it comes to launching extensions of popular non-alc brands into the alcohol space.
Topo Chico Hard Seltzer has netted line extensions, including Topo Chico Margarita Hard Seltzer and Topo Chico Ranch Water Hard Seltzer.
Last week, Molson Coors announced the launch of new Topo Chico Spirited line of canned cocktails, made with real spirits.