ACE Cider, a premium craft cider company and wholly owned subsidiary of Vintage Wine Estates Inc., has introduced its newest product: ACE HIGH Imperial Pineapple. 

The addition joins ACE’s HIGH Imperial line and is set to hit stores, restaurants, and drinking establishments across the country this week. Vintage Wine Estates, Inc. acquired ACE Cider in 2021.

ACE HIGH Imperial Pineapple is an 8% ABV version of top-selling ACE Pineapple, packaged in 12-ounce aluminium cans.

“ACE Pineapple Cider is one of the best-selling hard ciders in the US.  Launched just in time for summer, ACE HIGH Imperial brings a bigger, exciting version, loaded with flavour, and dialled up on the ABV,” said Tracey Mason, SVP and General Manager of ACE Cider. 

“Our HIGH Imperial line is a big hit with our consumers and ACE HIGH Imperial Pineapple gives our leading, preferred flavour an extra kick that we are certain will gain new fans.”

ACE Cider SVP Sales Jason Strobbe added: “With this launch, ACE will be the only craft cidery with four Imperial ciders and a footprint in all 50 states.  

“Our flavours are unique to the category and proving to provide strong consumer appeal in a fast-growing category. Our market reach, variety, and accessibility positions ACE as a leading contender in this space.”