MOTH the fastest growing RTD brand in UK
MOTH has been announced as the fasted growing premium RTD brand in the UK, according to Nielsen data.
Since its launch in Waitrose in February 2021, it can now be found in 2775 supermarkets across the UK.
MOTH has seen significant increases in distribution over the last six months. In Sainsbury’s, there has been a 41% increase in distribution and 32% in Tesco stores.
Sarah Holland, BWS Buyer at Waitrose said: “We have seen a revolution in the canned drinks space as premium RTD brands such as MOTH mean that consumers don’t have to compromise on taste or quality when they buy a canned drink.
“Not only are we able to offer more variety to our customers but stocking cans on our shelves has been game-changing in terms of storage, packaging and recycling efficiencies, making reducing waste even easier for our customers.”
Sam Hunt, Co-Founder of MOTH said: “We have always believed in the can and the quality and convenience it can deliver whilst also presenting strong environmental benefits. For example, in a recent Greenhouse Gas Analysis commissioned by MOTH, we found that in scenarios with a garnish, our Espresso Martini and Margarita had 30.64% and 14.06% less GHG emissions, respectively, per drink in the MOTH canned cocktail compared to making the drink from scratch.
“It’s great to have the support and confidence from our trade partners and consumers in growing this category.”