Barbadillo adds to the RTD category
Launch of pre-mixed wine cocktail from AMP
The Spanish RTD market is set to be shaken up by the launch of Barbadillo Mixed Rebujito:
a sophisticated pre-mixed wine cocktail from Bodegas Barbadillo, S.L. in the specialised
wine can from Ardagh Metal Packaging (AMP).
A rebujito is a long mixed drink enjoyed at springtime holidays and festivals in the southern
Spanish region of Andalucia. In the traditional context, revellers mix manzanilla wine with
lemonade or lemon-lime soda and enhance its zingy impact with a sprig of peppermint. New
barbadillo mixed rebujito (4.9% ABV), which is filled by refresco iberia, now offers a perfect
version of this exciting cocktail in a convenient pre-mixed format for the first time.
Bringing this fresh and unusual drink to rebujito lovers and first-timers alike is eminent
family firm bodegas barbadillo: a household name that has been around for over 200 years
and renowned internationally for its manzanilla wines, sherries, brandies, and one of the most
consumed white wines in Spain. The slim can show off design in turquoise and white by
young designer Antonio López, and at 250ml it’s the single-serve for this kind of party
beverage. But barbadillo’s choice of this pack is not just about looks: AMP’s pioneering
Wine Can has been specifically designed to protect the delicate properties of wine and wine-
The flavours of barbadillo mixed rebujito depends on preserving the distinctive personality of
its base of manzanilla.
Unique to Sanlúcar de Barrameda, Manzanilla is made from palomino fina grapes grown in
very light albariza soil, and aged in oak casks under a character-giving layer of yeasts known
as veil de flor.
José Manuel García Córdoba, head of the barbadillo mixed project at Bodegas Barbadillo,
commented: ‘We know how popular the rebujito is among Manzanilla drinkers, so we
decided to make life easier for both the on-trade and the consumer by preparing a rebujito for
them, barbadillo-style. To make things even easier we chose the AMP wine can for the
packaging format, as it’s quick to chill, has excellent sustainability credentials, is easy to
open, hold and carry – and importantly, respects all the precious qualities of the drink. Now
everyone can enjoy a delicious moment of freshness at any time of day, anywhere they like.
It’s a revolution!’’
Gerlof Toenhake, director of regional sales at Ardagh Metal Packaging – Europe, said:
‘’How great that barbadillo are leveraging the benefits of our wine can and launching this
cutting-edge RTD to the market under their iconic name. It’s really exciting to see a regional
speciality drink celebrated and made much more widely accessible, and we’re delighted to
have partnered with Barbadillo to make it happen.’’
Barbadillo mixed rebujito is available in the on- and off-trade throughout Spain, and from
bodegas barbadillo’s online shop.