Anheuser-Busch spends big on Bud Light campaign

Bud Light is setting out to have the brand’s biggest summer campaign ever with the new “Easy to Summer” commercial.

It comes after Bud Light lost its status as the top selling beer in the US.

In addition to the new creative, the brand is announcing a national summer music tour, and welcoming some famous NFL friends of the brand to the backyard with new social content.

First up, Bud Light’s latest addition to its Easy to Drink, Easy to Enjoy campaign comes to life in the all-new commercial,titled “Easy to Summer.” 

In the spot, despite the everyday trials and tribulations of summer – like sunburn, broken flip flops, or navigating a paddle board for the first time – you’ll see how an ice cold Bud Light is easy to enjoy with 21+ family and friends. Set to the track “Good Times” by Chic, Bud Light is here to remind fans to kick back and enjoy with friends and family in the backyard throughout the summer.

“Bud Light established our ‘Easy to Drink, Easy to Enjoy’ platform at the Super Bowl and we are continuing to build on that message as we unveil our new ‘Easy to Summer’ commercial to officially kick off summer,” said Todd Allen, Vice President of Marketing for Bud Light. 

“We can’t wait to get out on the road and give fans the experience to enjoy their favourite artists through the first-ever Bud Light Backyard Tour. Bud Light is ready for an epic summer, and we are looking forward to delivering easy enjoyment to our 21+ fans for all the best summer moments in the backyard.”

“Easy to Summer” will kick off with the brand’s largest media spend to date – starting with the new commercial airing today. Bud Light is making this the biggest summer campaign ever by bringing all the summer backyard fun straight to fans by:

– Offering lucky fans the chance to win tickets to the local shows on the Backyard Tour and experience your favourite artists

– Giving away $10K weekly to make summer easy to enjoy and stock up for all the backyard parties

– Covering the beer tab where consumers scan for a chance to win $100 toward their tab

– Offering rebates over July 4th weekend to help keep summer easy

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