Busch Light launches limited edition canned beer
Busch Light announced the launch of a limited-edition, flavoured lager, Busch Light Peach.
The latest seasonal flavour innovation for drinkers combines the classic taste of a cold, smooth Busch Light with a crisp, refreshing hint of peach, according to the beer brand.
The debut of Busch Light Peach aligns with the peak peach season, launching just in time to become the ultimate sip of summer.
Busch Light’s new fruity flavour innovation with a 4.1% ABV is being released so Busch Light fans can enjoy their favourite beer while spending time at the lake, casting a rod from the dock or after a hike in the great outdoors.
Consumers can find Busch Light Peach in 12, 24 and 30 packs of 12oz. cans, as well as 25oz. cans at participating retailers in 37 states until it sells out.
Busch Light Peach is the latest flavour innovation from the brand, following the hugely popular Busch Light Apple. Busch Light Apple was retired last year after its three-year run (2020-2022).
But with the release of Busch Light Peach, the brand is satisfying consumer demands for a new flavour innovation that will complement summertime hikes, hangs and days by the water with a seasonal take on the classic.