The latest limited-edition Coca‑Cola Creations drop was crafted in collaboration with League of Legends developer Riot Games. 

Coca‑Cola Ultimate Zero Sugar’s striking packaging design fuses elements of both iconic brands, taking visual cues from League of Legends lore – including a bespoke “Ultimate” crest with a blue Hextech backlit glow, a Spencerian Script inspired by Nexus crystals in “Runeterra” and a bold, gold-and-back manifestation of the Coca‑Cola Creations logo. 

“Coca‑Cola Creations is all about creating unique and authentic experiences anchored in youth passions, and gaming is one of the largest and fastest-growing communities in the world,” said Oana Vlad, Senior Director, Global Strategy, The Coca‑Cola Company. 

“We dipped our toes into this space last year with Coca‑Cola Zero Sugar Byte and the artist Marshmello’s limited-edition Coca‑Cola, but this is the first time we have partnered with a gaming company to develop a Coca‑Cola flavour.”

Coca‑Cola Ultimate Zero Sugar will be sold for a limited time in the United States, Canada, China, South Korea, Latin America and Africa. A full-sugar version is available in the United States, Canada and Mexico.

“We’re excited for players to taste the new +XP flavour, a unique and bespoke collaboration with Coca‑Cola, a globally recognised brand loved by millions,” said David Mulhall, Head of Business Development and Partnerships at Riot Games. 

“They share many of the player-focused values we have at Riot, and we are honoured to be the first gaming collaboration for Coca‑Cola Creations.”