Gunna Drinks launches soft drinks in aluminium bottles
Gunna Drinks has launched what it claims to be the UK’s first range of soft drinks in aluminium bottles.
Gunna unveiled three ‘immune boosting’ lemonades in 500ml aluminium bottles.
The three flavours – Tropical Lemonade, Raspberry Lemonade and Twisted Lemonade – are launching in the new aluminium bottles (RRP £1.99), as well as being available in 330ml cans (RRP £1.10).
Melvin Jay, founder of GUNNA Drinks, commented: “Putting the planet first is at the heart of GUNNA’s company ethos and we’re proud to be the first-to-market with aluminium bottled soft drinks. We’ve invested heavily in this new planet-friendly packaging and although this comes at a premium, costing around 10% more than other formats, our research resoundingly shows consumers are prepared to pay a little more to avoid plastic.
“Coupled with the new immune boosting sodas, we believe this is a compelling proposition for retailers, with average spend on functional wellness drinks currently more than twice the average price per litre spent on soft drinks.
“We hope to see other brands follow suit and switch to an aluminium bottled format in place of the hugely damaging single use plastic that is all too common. We’re confident that this new packaging option will be a game-changer for our business, our customers and our planet.”