Canetta adds orange wine to canned range
French start-up Canetta is adding an orange wine to its range and packing the whole lot exclusively in the 187ml Wine Can from Ardagh Metal Packaging (AMP).
Orange wine is made from white grapes left on the skins for longer to increase complexity of taste and depth of colour.
Canetta’s exclusive orange wine release is a Cartoixa de Marina, macerated for five days to achieve an alluring dark-honey colour and a sophisticated flavour with notes of red berries, garrigue and pink pepper.
Founded by wine-and-food experts David Migueres and Luca Pronzato with a mission to uncover exciting, authentic and alternative wines, Canetta has picked the 187ml can as a deliberate ‘discovery format’.
The brand say this quarter-bottle size invites newcomers to try orange wine for the first time, as well as offering a convenient option for anyone seeking to drink well, in moderation.
Gerlof Toenhake, Director Regional Sales at Ardagh Metal Packaging-Europe, said: “Seeing Canetta add this fascinating orange wine to their red, white and rosé, to offer four colours of wine in cans, is really gratifying.
“AMP’s Wine Can is designed specifically for wine to protect flavour and aroma, and preserves appearance for serving in a glass, so orange wine will look as stunning as it should.”
The Canetta cans are filled by Los Bucaneros, who run canning operations in France and Iberia. Starting out as mobile craft beer canning specialists, Los Bucaneros have fast become recognised as experts in packing sensitive and precious products, like wine, in small and medium batches.
Superbly mobile and versatile, Los Bucaneros enable any winemaker, cooperative or merchant to fill in cans, explore the market, meet changing consumer demand, expand their reach to a younger generation and foster new consumption occasions.