Cosmetics startup uses aluminium packaging

Cosmetics startup Wild is using refillable containers developed by design and innovation consultancy, Morrama.

Wild is using lightweight aluminium casings designed to house its bamboo refill, protecting it from water and humidity.

“We designed the Wild shower gel case with consideration for every detail, from ease of user experience, to its recyclability and sustainable credentials. It has been designed as a truly premium product experience, but at an affordable price,” said Jo Barnard, founder of Morrama.

Freddy Ward, co-founder of Wild, said: “We have been working with Morrama for the past few years, and we couldn’t have asked for a better design partner. 

“The team truly understands our values and purpose and pushes our boundaries of what we thought was possible in the first place. 

“Building on our initial success from Wild deodorant, we are incredibly proud to be launching Wild shower gel on the market and making people’s bathrooms a little bit more sustainable with every refill.”

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