Pepsi launches limited edition all white cans
In celebration of Pepsi’s 125th birthday and the recently renewed partnership between PepsiCo, Inc. and Penn State, Pepsi has created a limited run of exclusive all white cans of the iconic brand, made specifically for the highly anticipated Penn State White Out football game against the Iowa Hawkeyes Sept. 23.
Now through Sept. 24, Penn State fans nationwide will have the opportunity to win one of only 250 white cans by entering a sweepstakes hosted by Pepsi on Instagram, Facebook, X and TikTok.
The brand is asking Nittany Lion fans to “Show Your Fandom” ahead of the iconic Penn State White Out game for the opportunity to win one of the commemorative cans.
In addition to the national social sweepstakes, Pepsi is also hosting an activation on site at the Penn State White Out game.
On Sept. 23 Pepsi will host an activation on Curtin Road at Beaver Stadium where fans will have the opportunity to engage with the brand for giveaways as well take photos in a 360 photobooth for a chance to show their fandom before the game.