Timothy Taylor’s receives two major can design awards

Timothy Taylor’s bagged a gold medal for design and packaging at the International Beer Challenge 2023. Their Hopical Storm can was also named World’s Best Can Design at the World Beer Awards 2023. 

Timothy Taylor’s Hopical Storm, a 4% triple-hopped sessionable pale ale, was recently launched in a can to provide an additional packaging format and widen the appeal and availability of the brand to a younger audience. 

The Hopical Storm 440ml aluminium cans feature distinctive orange branding with a cut-out silver lightning flash. The multi award-winning design was developed by Springetts Brand Design in conjunction with the Timothy Taylor’s in-house marketing team. Labels were printed by Reflex Label Plus, who included tactile varnishing for an enhanced ergonomic feel.

The awards are particularly significant as Hopical Storm was the brewer’s first ever release in a can.

Timothy Taylor’s Chief Executive Tim Dewey said “We knew cans were a logical extension to our range. Not only would they provide an option for venues without the cellar space or rate of sale required for serving draught beers but would also enable customers to enjoy this refreshing triple-hopped pale ale away from bars, wherever they are and whatever the occasion.”

“For the can to now be recognised by the International Beer Challenge and to receive the accolade of World’s Best Can Design at the World Beer Awards is the crowning glory and ultimate accolade for everybody who has worked so hard on development of the beer and how it is presented.”

Hopical Storm is notable for its pale golden appearance and clarity and is vegan-friendly, wearing the distinctive Vegan Trademark and certified by The Vegan Society. Timothy Taylor’s Hopical Storm was also recognised with a silver medal in the taste category at the International Beer Challenge.

The can has secured listings in selected Morrisons, Sainsbury’s, Booths, and Waitrose stores and has had a full calendar of marketing activity over the summer including print and digital advertising. It also had presence at events including BrewLDN, the Yorkshire Dales Food & Drink Festival, Bloodstock Open Air, and as one of the brands poured by Timothy Taylor’s as the official beer partner of CarFest, where the award-winning cans were also enjoyed across all the festival’s bars.

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