Functional beverage newcomer Illicit Elixirs rolls out across five key markets

Illicit Elixirs flavours in four different cans. Cans are black with varying multicoloured, grinning face illustrations.

After successful e-commerce launches with Amazon and Walmart, functional beverage newcomer Illicit Elixirs has announced roll out plans across Nevada, Tennessee, Minnesota, Wisconsin and Southern California. 

Illicit Elixirs is a line of ready-to-drink beverages designed to support dopamine production. The brand invites consumers embrace “happy hedonism” and aims to put the FUN in functional beverages with vibrant branding, augmented-reality packaging and pop culture-inspired flavour names.

Each can of the new to market RTD contains DopaJoy™, a proprietary formula of functional ingredients including vitamins, antioxidants and amino acids. 

Illicit Elixirs announced distribution partnerships throughout the states of Nevada with Summit Spirits & Wine, Tennessee with the Lipman Brothers, Minnesota and Wisconsin with Webb & Gerritsen, as well as the Southern California region with Tenace Incubation Food & Beverage Distribution

Distribution with all partners will feature the four inaugural flavours – Let’s Party Peaches, Watermelon Lime Thirst Trap, Late Night Fruity Call, Vegas Debauch-A-Berry. All four feel-good flavours contain real fruit juice, are lower in calories, have no artificial sweeteners or caffeine, are non-GMO and non-alcoholic. 

John Valiton, Illicit Elixirs Co-Founder says:  “Each partner has a strong understanding of what consumers in their respective markets are looking for in their beverage options, and we feel confident that the rapid transition from e-commerce to in-store is indicative of people looking for a fun and playful beverage brand that is also serious about providing functional benefits.”

To celebrate the rollout, Illicit Elixirs is also introducing their signature cocktail program, which was created in conjunction with Earl Giles. Boasting 12 unique recipes ranging from classics like the Illicit Watermelon Marg and Illicit Sin City Smash to the cheeky and new like the Illicit Party Parfait and Illicit Coconut Fling.

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