New ‘cans for cans’ drive in aid of Northern Ireland homeless charity
A microbrewery based in Northern Ireland has released a new range of canned beers, with a special ‘cans for cans’ charity campaign to support a homeless charity.
Out of Office brewery held a ‘cans for cans’ charity drive in aid of The Welcome Organisation. Customers were able to exchange canned food donations for cans of its new beer.
The microbrewery holds the status of the ‘highest above ground level brewery in Ireland’ and offers educational and hands-on brewery tours and tastings in its taproom every Friday and Saturday, guided by resident brewer and beer expert, Katie McBarron.
Out of Office beer expert, Katie McBarron said: “Since we opened the brewery in 2021, we have created 22 new beers; each with their own distinctive flavour and personality. Following the opening of our taproom last summer, we have proudly shared our passion for craft brewing, serving up our range of beers on tap.
“Expanding our product offering into a range of cans will help us share our beers with an even greater audience, and we’re beginning with three of our most popular varieties.”
The Belfast charity supports local people affected by homelessness, with a range of services including a drop-in centre, street outreach services, food donations, clothing donations, and crisis accommodation for women which runs all year round.
“We’re proud to use this launch to support the work of The Welcome Organisation,” added McBarron. ”This is just one of many regular events and initiatives we will host in support of local charities and community groups.”
Commenting on the Cans for Cans initiative, Kieran Hughes, Welcome Organisation, said: “As a charity, we are committed to working to tackle the homelessness crisis in Northern Ireland, and this is only possible with the support of local businesses.
“Fun and engaging initiatives like the Out of Office Cans for Cans drive are beneficial, not just driving donations that help us to support homeless people in the area, but also in helping to reduce stigma and raise awareness around the many challenges faced by homeless people in Belfast.”