Gelpro using steel tins on mission to complete sustainability
Holistic health brand Gelpro is setting a new standard when it comes to health and wellness companies.
Along with ingredients, Gelpro’s packaging is a stand-out sustainable element of its recent rebrand. The Gelpro team opted to package many of their products in timeless steel tins. This is for two reasons.
First, steel is one of the most recycled materials in the world. Second, the quality of the packaging makes it easy for customers to reuse the tin in other ways after consuming the product. Gelpro is even in the process of creating 100% biodegradable refill pouches so that customers can refill the same steel containers with minimal environmental impact.
Brand co-owners Nagib and Anthony also personally meet the farmers they work with to build relationships. The pair continue to remain hands-on throughout the milling and encapsulation process, shepherding their raw ingredients from farm to tin.
This painstaking process creates a high-quality range of collagens and other natural supplements, all of which adhere to impeccable standards. But the brand doesn’t stop there. Its commitment to quality spills over into a desire to maintain similarly high levels of sustainability
The sustainability portion of Gelpro’s website starts with the statement, “At Gelpro Australia, we believe that our health and wellbeing is directly linked to the state of our natural environment.” The family-owned business has backed up this claim with a dedicated commitment to working toward complete sustainability.
“Our ongoing journey toward sustainability starts with carefully and consciously selecting all of our ingredients,” says Nagib, who functions as the brand’s CEO. “We also embrace low-impact practices, like the ‘nose to tail’ concept of using an entire animal, including byproducts, like its organs and the collagen in its skin.”