MTN DEW Baja Blast will be sold in cans and bottles across stores in the US throughout 2024.

It is usually only available in Taco Bell all year-round, with it appearing in shops over the summer months.

However, to celebrate its 20th anniversary it is being made available in stores all year.

“MTN DEW BAJA BLAST has cemented its place as a fan-favourite flavour in pop culture and as a staple in countless Taco Bell orders, so we knew we had to celebrate its 20th anniversary in a big way. Nothing’s better than giving fans what they’ve asked for, with a few additional surprises to keep the celebration going all year long,” said JP Bittencourt, Vice President of Marketing at MTN DEW. 

“Thank you to all the BAJA BLAST lovers over the last 20 years. Because of you, everyone nationwide can now buy the beloved flavour in-stores and as always, at Taco Bell, all year long and earn rewards while doing so… that’s a win-win.”

“Taco Bell and MTN DEW BAJA BLAST have become an iconic duo satisfying the cravings of our fans for the past 20 years, and it’s been an extraordinary journey,” said Taylor Montgomery, Chief Marketing Officer at Taco Bell. 

“As we embark on this BAJAVERSARY celebration with our friends at MTN DEW, we look forward to providing our loyal fans with more epic experiences and rewards to continue fueling their love for MTN DEW BAJA BLAST!”