East Yorkshire-based Wold Top Brewery has invested in a new canning line in response to customer demand.

The brewery marked its entry into the canned beer market with the launch of Wild Swim lager.

One of a series of six limited edition canned beers that will be launched throughout 2024, Wild Swim, 4% alc, is a stripped-back, clean and refreshing lager that was developed by brewer Henry Culpepper. 

Brewery director, Alex Balchin said: “Our contract customers have been asking us to provide a canned beer packaging service for quite a while, but we had to weigh up all the options before we invested.  

“We have a strong and loyal fan base of bottle drinkers and wanted to ensure that we didn’t marginalise any other area of the business. By introducing cans as a seasonal, limited edition line, we aim to develop strong markets for both forms of packaging.”

The canning line was supplied by British company MicroCan and has the capacity to fill up to 2000 cans per hour. The £100,000 investment was supported by the Farming Sustainability Fund, which supports rural and farm-based businesses.

The striking can designs were created by Leeds-based brand consultancy Carrot Juice Creative.