APEAL announces new appointment

APEAL, the Association of European Producers of Steel for Packaging, has announced the appointment of Metka Cavka Luciani as its new head of EU affairs.

Bringing 15 years of professional experience and a passion for sustainability to the role, Metka joins APEAL from her position as account director of sustainability at Weber Shandwick, where she provided strategic counsel to brands and trade bodies in navigating sustainability challenges across various sectors, with a particular focus on the food and Fast-Moving Consumer Goods (FMCG) industries.

Prior to this Metka spent several years at the heart of European policymaking as head of office for a member of the European Parliament, spanning diverse policy areas such as energy and climate, EU funding, agriculture, and chemicals.

She also has extensive knowledge of environmental sustainability practices in packaging from her role as public affairs manager at CEPI, the Confederation of European Paper Industries.

“Steel for packaging already boasts impressive sustainability credentials. I am eager to draw upon my varied experiences in sustainability and the FMCG sector to shape policy and influence stakeholder perceptions, showcasing the invaluable contribution steel packaging offers to Europe’s circular economy goals,” said Metka.

Steve Claus, secretary general of APEAL, warmly welcomed Metka’s appointment, highlighting her industry expertise and strategic acumen. “As discussions surrounding the PPWR draw to a close and attention shifts to secondary legislation, Metka’s profound understanding of the packaging landscape and her insights into the Food and FMCG sectors will be invaluable in positioning steel packaging in these critical debates. We are looking forward to the valuable contributions she will bring to our team.”

In her role, she will lead and manage resources for the association’s policy advocacy campaigns.

Metka holds a master’s degree in European Political and Administrative Studies from the College of Europe in Bruges, Belgium. Fluent in English, French, Italian, Slovenian, and Croatian, she is well-equipped to engage with stakeholders across linguistic and cultural boundaries and help advance the interests of the steel packaging industry on the European stage.

Lost Password