Black Cow Alumini launches on British Airways flights

Black Cow Vodka, in sustainable 100% post-consumer recycled aluminium bottles, is now available for British Airways short-haul passengers flying from Heathrow.

Writing on LinkedIn, the brand said: “We are thrilled to announce the launch of Black Cow Alumini available from today, exclusively on British Airways High Life Café. Crafted with our friends at Sustainaholics, we’re super proud of the design and effort that has gone into this project. 

“These Black Cow minis are made from 100% post-consumer recycled aluminium, are ultra-compact and infinitely recyclable. Filled with our award-winning, ultra-smooth, Pure Milk Vodka.

“We’re excited to be the first to launch with Alumini on British Airways – thanks to Sustainaholics and Tourvest Retail Services for helping us bring this to life.”

Black Cow co-founder, Paul Archard said: “We are thrilled to partner with Sustainaholics on this venture. It’s a fantastic opportunity to showcase how luxury and sustainability can go hand in hand, and we’re proud to be at the forefront of this movement with our Pure Milk Vodka.”

Sustainaholics founder, David Mills said: “We’re delighted to launch Black Cow’s Alumini on the High Life Café. Black Cow’s zero-waste vodka look stunning in this iconic 100% recycled Alumini design: ultra-smooth vodka from a West Devon farm with authentic provenance, sustainably packaged, beautifully designed and tasting incredible. We now have Aluminis from a wide variety of independent eco-conscious brands listed on two of the biggest airlines in the UK and world, showing the transition to 100% post-consumer recycled aluminium is gathering pace.”

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