Paulaner USA announces ‘Big Cans for Big Heroes’ campaign

Paulaner USA, the exclusive importer of the legendary Paulaner in the US, has announced its Big Cans for Big Heroes national campaign in support of Operation Homefront, a non-profit organisation dedicated to building strong, stable and secure military families. 

From May 1st through June 30th, Paulaner USA will contribute a portion of its sales to the non-profit organisation, while rallying its dedicated fanbase to join in supporting Operation Homefront’s mission. 

This initiative coincides with the continuing roll-out of the Paulaner Münchner Lager 19.2 oz large can, a fan-favourite at concerts, sporting events, as well as at military bases nationwide.

Supporting the military and first responders is a longstanding tradition for Paulaner USA, with a proud history of honouring those who have served in the military or contributed to their local communities. Steve Hauser, CEO and President of Paulaner USA, said: “As we approach Memorial Day, we feel it’s important to recognise the overall significance of this holiday and honour our military men and women who serve our country, and not just celebrate the kickoff of summer.”

Hauser continues: ”Paulaner USA’s support of Operation Homefront underscores our dedication to making a meaningful difference in the lives of military families across the nation. Our Big Cans for Big Heroes campaign was designed with this goal in mind and we are proud to partner with an incredible organisation such as Operation Homefront, which provides vital assistance to those who have served their country selflessly.”

Brig Gen Robert Thomas, USAF, Retired, President and COO of Operation Homefront, said: “Operation Homefront is immensely grateful for this partnership with Paulaner USA. While the month of May is traditionally marked by celebrations honouring the dedication and sacrifice of our nation’s military service members and their families, the support generated through the Big Cans for Big Heroes campaign will allow Operation Homefront to provide critical programming and other vital resources to this special and deserving group of our fellow citizens year-round, ensuring we are there for them in their time of need for all they have done for all of us in our nation’s time of need.”

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