Michelob Ultra supports USMNT with branded cans

Michelob ULTRA will be the Official Global Beer Sponsor of CONMEBOL Copa América USA 2024 – the oldest still-running continental soccer competition and one of the most iconic tournaments in sports.

Michelob ULTRA’s CONMEBOL Copa América sponsorship builds on the brand’s commitment to soccer, including being the Official Beer Sponsor of the U.S. Men’s National Team and the Mexico Men’s National Team, and its continuing support of Lionel Messi.

“Summer of Team USA” will be the biggest summer program in Michelob ULTRA’s history, continuing the brand’s commercial momentum after recently reaching its all-time high market share earlier this year.

“Being able to engage with some of the most passionate fans in sports through an incredible international event like CONMEBOL Copa América gives us great momentum heading into the summer season, and we couldn’t be more excited to bring this plan to life,” said Ricardo Marques, Vice President of Marketing for Michelob ULTRA. “Michelob ULTRA is uniquely positioned to connect with consumers across sports and social occasions, and this campaign will set us up for a dynamic summer with more international moments to put our brand point of view in front of millions of fans.”

Michelob ULTRA will also host more than 1 million 21+ consumers at fan zones located at all 14 host stadiums for each of CONMEBOL Copa América’s 32 matches around the country. These immersive footprints will provide guests with a superior CONMEBOL Copa América experience only Michelob ULTRA can deliver, including soccer-inspired games, live music, and access to exclusive merch.

To build excitement around this iconic tournament, Michelob ULTRA will continue its partnership with USMNT star Christian Pulisic to celebrate the tournament’s superior moments happening right here at home. In addition to offering fans special-edition packaging featuring the U.S. shield logo and the Mexico shield logo, fans can expect to see Christian Pulisic in OOH advertising across the U.S.

“As a player, it’s energising to see how soccer is growing here in the U.S. through our incredible fans and through overall support through brand partners like Michelob ULTRA,” said Christian Pulisic, USMNT Captain and a Michelob ULTRA partner. “This brand is all about bringing people together through an active lifestyle, which is something I directly relate to and know fans of the USMNT will continue to connect with.”

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