EEASY Lid expands to Spain and Latin America

Consumer Convenience Technologies (CCT), maker of the EEASY Lid, the first jar lid innovation in nearly 80 years, has partnered with broker Ur Bofill to expand EEASY Lid availability to consumers in Spain and Latin America. 

CCT’s patented EEASY Lid is designed to help brands provide an unprecedented level of accessibility to their jarred food products. 

The EEASY Lid allows consumers to vent a vacuum-sealed jar by simply pressing a button on the lid, reducing the amount of torque needed to twist off the lid by up to 50%.

Bofill is a fifth generation packaging expert and founding partner Vemsa 1857 Packaging Solutions, S.L.

Vemsa 1857 Packaging Solutions, S.L. was founded in 2019 to provide packaging goods and services to top companies around the world. 

With a long-standing history in the food and beverage industry, it holds the same knowledge and traditions as parent company Vemsa Group, which was founded in 1857. 

More than 150 years in the packaging and food business and a broad international portfolio gives the company the experience and expertise to assess and provide valuable solutions in the industry.

After holding several roles in the international divisions of Vemsa 1857 Packaging Solutions, S.L., Bofill started the independent role of trading and advising to provide a wider view to partners. Bofill will work to connect CCT with partners throughout Spain and across Latin America to expand the EEASY Lid availability to new customers.

“The vision of Vemsa 1857 Packaging Solutions, S.L. is to connect producers with the latest innovations to consumers and to ensure top quality no matter the requirements,” Bofill said. 

“The innovative EEASY Lid is a design not yet seen by companies in Spain or Latin America. CCT has a strong vision and a strong product to match. I have no doubt the EEASY Lid will find success in these new markets.”

The EEASY Lid is currently being used on products in over 250 Wegmans, Stop & Shop, Price Chopper and Tops Friendly Markets stores in addition to select specialty grocers in the Northeast United States. 

The EEASY Lid is also being used on products in EDEKA Kempken stores in Krefeld, Germany. It will be sold on products in more than 250 additional stores across the U.S. in the coming weeks.

“I say this all the time – nobody should have to struggle with what should be a simple task: opening jarred food products,” said Brandon Bach, president of CCT. “The EEASY Lid has a strong presence in stores across the U.S. and Europe, and now more than ever, we feel ready to expand to customers in Spain and Latin America. With decades of industry experience and a strong understanding of the packaging landscape in this market, there is nobody better suited for the task than Ur.”

Traditional jarred products on a store shelf require more than 40 in-lb of torque to open – with some requiring more than 50 in-lb of torque. With the EEASY Lid, it only takes an average of 9 in-lb of torque to open a jar.

CCT produces the 63 mm lug EEASY Lid at its 16,000 square foot, state-of-the-art technology center at the company’s headquarters in Dayton, Ohio. CCT has the capability to produce roughly 800 aluminum lug EEASY Lids per minute – more than 250 million annually.

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