The makers of the SPAM brand have launched Korean BBQ Flavoured, a sweet yet spicy variety that features a bold blend of umami and Korean-inspired spices. 

The new flavour is a tribute to the SPAM brand’s popularity in Korean culture and the growing trend of Korean BBQ on menus across America. The variety is meant to be sizzled up and enjoyed with family and friends on the grill, over rice or on a toasted bun with kimchi slaw.

Since the Korean War, SPAM products have become a staple in global Korean customs. From its integration into traditional dishes like Budae Jjigae (army stew) to unique gifts during Korea’s Chuseok celebrations, the SPAM brand’s taste of comfort and symbol of resilience has made it a piece of Korean heritage that is celebrated around the world.

“SPAM Korean BBQ Flavoured is a nod to the relationship the SPAM brand has to Korean food culture and the ongoing celebration of global tastes,” said Jennesa Kinscher, senior brand manager for the SPAM brand.

 “This new variety not only satisfies the comfort and nostalgia our current fans crave, but it also attracts new fans who are eager to try the sweet and zesty flavours that the Korean BBQ dish and experience offers.”

As the brand’s 12th permanent variety, SPAM Korean BBQ Flavoured maintains the comforting and versatile offering of SPAM Classic, but with a tangy twist and aroma that draws fans in to explore rich and complex tastes. The new flavour brings a unique blend of soy sauce, garlic, ginger, paprika and sesame with a hint of spice from gochujang paste, a Korean fermented red chilli paste that packs a punch.