Fanta and Warner Bros. Pictures announced a global partnership ahead of the release of the highly anticipated movie Beetlejuice Beetlejuice – debuting in cinemas on September 6th, 2024. 

Fanta is summoning Beetlejuice with his own Limited-Edition Fanta Beetlejuice flavour, with the packaging showcasing the titular character himself, played by Michael Keaton. 

The new product offers a unique flavour expression and the iconic black-and-white striped design associated with Beetlejuice, available for a limited time.

The full Fanta flavour range will receive limited time makeovers featuring the Beetlejuice Beetlejuice characters, including (range varies by market) Orange – Astrid (played by Jenna Ortega), Strawberry – Lydia Deetz (played by Winona Ryder), Pineapple – Delia Deetz (played by Catherine O’Hara), as well as  Grape – Delores (played by Monica Bellucci), Lemon – Wolf Jackson (played by Willem Dafoe) and Strawberry Kiwi – Bob (the Shrinker!)  

Dana Nussbaum, Executive Vice President, Worldwide Marketing at Warner Bros. Pictures comments: “We are so thrilled to be bringing the wildly imaginative and ghoulishly creative Beetlejuice Beetlejuice to theatres this September and are proud to partner with Fanta on this character’s long-awaited return to the big screen. 

“Fanta is a brilliant collaborator and has delivered a truly inventive spin on their product with a limited-edition lineup that pairs perfectly with visionary filmmaker Tim Burton’s iconic creation.”

Ibrahim Salim Khan, VP Global Category Strategy, Fanta at The Coca-Cola Company adds, “We’re excited for fans to try out our special new Fanta limited edition flavour – an unmissable extension of the Fanta range. 

“There’s more to come with this iconic partnership, so keep an eye out for a series of Beetlejuice-themed experiences that will be rolled out throughout September and October, so you can get up close and personal with the film of the season.”