Heineken will be transforming its category-leading Heineken 0.0 during the US Open in a nod to a 0-0 tennis score.

Celebrating moderation at one of tennis’ most iconic tournaments, the US Open, the aptly titled “L0VE.L0VE” Heineken will turn Heineken 0.0 into a visual badge for a limited run, representing its love for moderation and racket sports. 

Throughout the duration of the tournament, Aug. 19 – Sept. 8, the limited edition L0VE.L0VE Heineken 0.0 packaging will be available exclusively at the US Open to celebrate the start of every match and the endless outcomes when enjoying a zero alcohol brew.

As a brand dedicated to responsible consumption, Heineken 0.0 was one of the first major products in the alcohol-free space, first launching globally in 2017 and then the U.S. in 2019. 

The product contains zero alcohol while including the same great taste and ingredients as Heineken® Original. “Heineken looks for partnerships not sponsorships, and has been a partner of the US Open for over three decades. We’re excited to reimagine and up-level this year through L0VE.L0VE with Heineken 0.0,” stated HEINEKEN USA Chief Marketing Officer, Jonnie Cahill. “Our goal is to bring people to enjoy tennis together, so we’re eager to show tennis fans and beyond that moderation is cool and that whether or not they’re choosing to drink alcohol, Heineken has a brew for everyone.”

Heineken is passionate about serving fans both on and off the court with premium sips and experiences, and will be teaming up with well-known tennis couple Taylor Fritz and Morgan Riddle to celebrate the launch of L0VE.L0VE.

“We’re both thrilled to partner with Heineken 0.0 for the US Open. As we travel together for the ATP Tour, it’s important for us to find that balance between intense training and downtime. Having an alcohol-free option like Heineken 0.0 is a perfect match for our lifestyle. It’s become our go-to for enjoying a great brew without compromising on taste, no matter where we are. Tennis is a huge part of our lives, and partnering with a brand that shares our passion for the sport and moderation makes this collaboration even more meaningful. We can’t wait to experience Heineken L0VE.L0VE at the US Open with fans and show that it’s always possible to enjoy responsibly, on or off the court,” said Taylor Fritz and Morgan Riddle.

The brand will also be providing an opportunity for lucky fans across the country to experience L0VE.L0VE for themselves live at the US Open. By visiting https://www.heineken.com/us/en/promos/lovelove on 8/14, consumers who are 21 or older can enter for a chance to win limited-edition Heineken 0.0 cans, two tickets to a US Open match, and more. No purchase is necessary to enter or win.

From the Heineken Bar to the Heineken Red Star Patio Cafe, Heineken gives tennis fans the opportunity to relax and enjoy a refreshing beverage anywhere during the US Open. Along with the limited edition Heineken 0.0 L0VE.L0VE packaging, Heineken® Silver, the world-class light beer with low-cal and low-carbs, will be available exclusively on tap for the first time at the US Open – a perfect choice for those seeking a crisp and refreshing light beer option. Additionally, for the first time at US Open Fan Week, Heineken Silver draught will be available for sampling to select NYC consumers.