OGI Coffee and Possibl Inc. announced the launch of its innovative single-serve coffee concentrate served in novel mini cans which “give you the power to have healthy, flavourful coffee anytime you want it”. 

The initial product, brewed in Los Angeles, is rolling out to influencers and media ahead of planned direct to consumer online sales in Q4 and wholesale in Q1 2025.

Each OGI Coffee mini is topped with nitrogen to preserve more of the delicate and nuanced flavours and aromas of the brew. 

Compact and easy to use, OGI’s system gives you what you crave in seconds, economically, and reduces the strain on the environment of shipping heavy canned or bottled water around the world for single use beverages. OGI’s first product is Kona Cherry infused with chaga mushrooms – imparting the power of one of the most antioxidant foods on earth. 

Invented by beverage industry veteran Brian Direen, OGI solves many problems. First and foremost, the concentrated coffee formula is extracted from true brewed coffee, not powdered bean discards, giving full flavour for every cup. It is also formulated to be equally satisfying and simple to serve when added to cold, iced or hot water. The Minis themselves solve the environmental problem associated with “pods” by being recycled along with any plastic—not just specialized facilities. 

“More and more studies are showing that coffee is healthy, but at the same time people are fed up with high coffee-shop prices for what they see as a daily necessity, and worried about the impact their choices have on climate change,” said Brian Direen, CEO of OGI Coffee. 

“Fuelled by frustration of not having access to good coffee throughout the day – without messing around with brewing equipment or having to head out to the local cafe, our team worked with coffee farmers, brewing experts and packaging innovators to create a coffee-lovers-coffee that’s both highly versatile and instantly available. It’s about time.”