CCL Container, the leading manufacturer of recyclable aluminium packaging in North America, offers ‘unique decorating and shaping capabilities for its aluminium aerosol packaging, which offers consumer brands distinct marketplace advantages’.

Among personal care product categories, body sprays are experiencing a surge in growth with consumers for several reasons. Their convenience offers a quick and easy way to refresh and apply fragrance or deodorant without needing more involved routines. Many of today’s body sprays combine multiple benefits, like deodorizing and fragrance, in one product, making them versatile and practical for daily use.

For cost-conscious consumers, body sprays in aluminium aerosol containers offer a more affordable alternative to perfumes or colognes, providing a budget-friendly option for personal scent and freshness. At the other end of the price spectrum, there is also a trend towards premium and luxury body sprays with high-end ingredients and sophisticated packaging to cater to consumers seeking a more upscale experience.

A growing number of brands offer customisable options, allowing consumers to choose or create their own scents, enhancing a personal connection with the product and it’s easy to understand why the total dollar sales of personal body spray products in the United States were approximately $2.5 billion in 2023. In the past year, the global market for body sprays was equally robust and estimated to be valued at around $10 billion.

This sales trajectory is also being energised by a rising preference for multi-functional products and ongoing innovations in formulations and packaging. This trend is forecast to continue in the years ahead as brands further adapt to evolving consumer preferences and sustainability demands.

“With competition for the consumer dollar growing fiercer with the introduction of each new product, brands are seeking every advantage,” comments Kimberly Kizer, Vice President of Sales, at CCL Container. “Nowhere does that become more visible than in packaging. Consumers see and feel a brand first in the package.”

When consumer preferences are aligned with a brand’s intended positioning and perception, packaging becomes the most impactful way to create distinction and preference with body spray buyers. Increasingly, the packaging material of the greatest alignment is aluminium.