Draft Top launches tool to transform cans into cups
Draft Top, an innovative lifestyle brand that is redefining the way consumers enjoy canned beverages, has launched Draft Top Lift Universal, a handheld bar tool that seamlessly transforms canned beverages into formal cups within seconds.
The Draft Top Lift Universal is the second iteration of the brand’s hero handheld tool, with new and improved upgrades and colourways, including the ability to lift the tops of canned beverages of all sizes.
Like all of Draft Top’s products, the Draft Top Lift Universal aims to elevate the sensory experience of canned beverages, providing the same rich sensory experience as drinking from a glass by removing the top of the lid creating smooth edges, allowing users to fully enjoy the aroma and flavour of their favourite drinks.
Designed to work seamlessly with all can sizes – slim, standard and everything in between – this versatile tool is perfect for transforming any canned beverage into an open-topped experience, eliminating the need for single use cups or added glassware.
“Since the launch of our original handheld tool in 2019, Draft Top has been transforming the simple act of consuming a beverage into an immersive moment of pleasure” commented Armand Ferranti, President & Co-Founder of Draft Top.
“This launch marks a significant expansion of Draft Top’s product line as we continue working to cater to a broader audience who value both function and style – both domestically and internationally – encouraging any consumer who enjoys a canned beverage to elevate their experience with this easy-to-use bar tool.”
Ideal for beer/canned cocktail aficionados, outdoor enthusiasts, party hosts and anyone looking to enrich their beverage experience, the Draft Top Lift Universal offers an innovative solution that caters to a broad audience seeking to bring a touch of refinement and convenience to their casual drinking occasions.
The Draft Top Lift Universal is now available in classic black and grey, and for the first time, bold hot pink – set to make a stylish impact as the brand continues to reach a more diverse customer base.








