Flying Horse, the first energy drink brand launched in Brazil, has announced a rebrand, which promises to modernise the brand and expand its market presence. 

With a disruptive campaign, a refreshed visual identity, and the slogan Free All Your Versions, the Britvic brand aims to attract new consumers while staying true to its loyal followers.

The project, which took nine months of extensive research and development, was conducted by brand experts at the company FutureBrand. 

The updated visual identity blends vibrant colours, inspirational messaging, and innovative packaging, offering a contemporary, multi-generational appeal. The iconic Flying Horse has been redesigned to take centre stage, even appearing on the can’s ring pull — an additional touch aimed at those who value attention to detail.

As part of this repositioning, the brand is also launching two new flavours: Mango Juice and a zero sugar version of the classic Original, while maintaining its portfolio of fan favourites, including Original, Watermelon, Tropical and Pitaya. This reinforces Flying Horse’s commitment to offering high-quality, low-calorie options that cater to diverse tastes and energy needs.

Thamara Mileski, Marketing Manager at Britvic Brazil, said: “We believe that a brand with attitude is one that evolves alongside its audience, without limiting itself to a single theme. With the relaunch under the slogan Free All Your Versions, we are offering more than just a product — we are delivering a vibrant and dynamic experience, much like the young people who inspire our evolution. 

“Our audience balances a fast-paced routine with a passion for culture, and they seek more than just an energy drink: they want innovation, flavour, and real impact on their performance. The bold colours and daring design reflect this transformation, elevating everyday moments into extraordinary ones. “We want to be recognised as a disruptive, transgenerational brand, capable of inspiring and driving change.”

As the energy drink market continues to thrive in Brazil — one of the key drivers of non-alcoholic beverage consumption growth — Flying Horse plans to expand into new channels while increasing its presence in existing markets.

Flying Horse is the first energy drink brand to operate in Brazil. Flying Horse has been a market reference since 1997. Currently, the brand is renewing its positioning, aligned with its core concept: Unleash all your versions. With six flavours in its portfolio — Original, Original Zero Sugar, Watermelon, Tropical, Mango, and Pitaya — Flying Horse guarantees an extra dose of energy for everyone to express their multiple facets, freely, at any time.